Auctor
YC X25, now a Series A
LIKES
50+
LIKES
50+
COMMENTS
0+
COMMENTS
0+
REPOSTS
0+
REPOSTS
0+
Challenge
Auctor was tackling one of the messiest problems in enterprise software delivery: requirements getting lost across meetings, documents, emails, and evolving stakeholder conversations. The challenge was turning an abstract AI workflow product into something emotionally clear, high-stakes, and instantly understandable.
Challenge
Auctor was tackling one of the messiest problems in enterprise software delivery: requirements getting lost across meetings, documents, emails, and evolving stakeholder conversations. The challenge was turning an abstract AI workflow product into something emotionally clear, high-stakes, and instantly understandable.
Strategy
Instead of starting with product features, we opened the film with some of history’s most catastrophic failures - from the Titanic to failed space missions - reframing software implementation failures as communication failures. The film then transitioned into Auctor’s AI agents capturing conversations, generating requirements automatically, and keeping evolving project context perfectly aligned across teams and documents.
Strategy
Instead of starting with product features, we opened the film with some of history’s most catastrophic failures - from the Titanic to failed space missions - reframing software implementation failures as communication failures. The film then transitioned into Auctor’s AI agents capturing conversations, generating requirements automatically, and keeping evolving project context perfectly aligned across teams and documents.
Outcome
The launch was one of the most popular that batch. Auctor has gone on to raise their Series A two years later.
Outcome
The launch was one of the most popular that batch. Auctor has gone on to raise their Series A two years later.
CLIENT
Auctor
CREATIVE DIRECTION
Alan Pun
DESIGN
Alan Pun, Konrad Chan
ANIMATION
Konrad Chan, Alan Pun
COPYWRITING
Alan Pun