Docket
YC X25
LIKES
50
LIKES
50
COMMENTS
0+
COMMENTS
0+
REPOSTS
0+
REPOSTS
0+
Challenge
Docket had developed a fundamentally different approach to software testing: instead of relying on brittle code-based selectors, their platform uses vision AI to test applications the same way humans do - by looking at the screen. The challenge was communicating a highly technical product in a way that felt instantly intuitive to developers, founders, and product teams.
Challenge
Docket had developed a fundamentally different approach to software testing: instead of relying on brittle code-based selectors, their platform uses vision AI to test applications the same way humans do - by looking at the screen. The challenge was communicating a highly technical product in a way that felt instantly intuitive to developers, founders, and product teams.
Strategy
Instead of explaining the technology through abstract AI terminology, we built the launch film around a simple idea: traditional testing tools read code, while Docket sees the screen. Using visual metaphors like interfaces breaking, code constantly changing, and Docket adapting dynamically like a human tester, the film transformed a complex developer tool into something that felt intuitive, modern, and easy to trust.
Strategy
Instead of explaining the technology through abstract AI terminology, we built the launch film around a simple idea: traditional testing tools read code, while Docket sees the screen. Using visual metaphors like interfaces breaking, code constantly changing, and Docket adapting dynamically like a human tester, the film transformed a complex developer tool into something that felt intuitive, modern, and easy to trust.
Outcome
The launch post generated 600 reactions, 400+ comments, and 50+ reposts on LinkedIn.
Outcome
The launch post generated 600 reactions, 400+ comments, and 50+ reposts on LinkedIn.
CLIENT
Docket
CREATIVE DIRECTION
Alan Pun
DESIGN
Vien Pham, Justin Yu, Ali Mehraabi
ANIMATION
Vien Pham, Justin Yu, Ali Mehraabi
COPYWRITING
Alan Pun