Oki Home
YC W25
The Project
A home for your digital life.
The more AI knows about you, the more useful it can become. Oki Home is built around that idea, bringing your files, photos, memories, and personal AI together in a physical device you own.
Our challenge was to introduce an unfamiliar product and make its value feel immediately personal, rather than getting lost in technical specifications.
Strategy
Make personal AI feel personal.
We built the film around the relationship between the device and the life it holds. Through cinematic 3D animation and founder-led storytelling, the Oki Home becomes more than a piece of hardware. It becomes a home for your digital life.
Family photos, travel plans, and everyday memories gave the technology a familiar context. Rather than focusing on what the AI could do, we showed why someone would want it in their life.
The Response
1.1 million views. First batch sold out.
The launch film reached 1.1 million views on Luofei Chen’s X post. Oki Home also reported selling out its first batch following the launch.
CLIENT
Oki Home
CREATIVE DIRECTION & SCRIPT
Alan Pun
3D DESIGN & ANIMATION
Vien Pham, Bruno Luna
MOTION DESIGN & SOUND
Justin Yu
UI DESIGN
Ali