POSH

YC W22

Strategy

AI is creating unprecedented electricity demand that the grid can’t meet - creating a bottleneck holding back the next wave of human advancement. We told the story of how Wesley Zheng and his team at POSH is solving that with POSH Flex. Our approach: Start with what’s at stake. Every AI breakthrough that could advance medicine, climate solutions, and scientific discovery is constrained by power availability. Then show the solution: POSH isn’t just selling generators - they’re building the infrastructure that removes the bottleneck. We brought that mission to life through strategic storytelling and visualization.

Strategy

AI is creating unprecedented electricity demand that the grid can’t meet - creating a bottleneck holding back the next wave of human advancement. We told the story of how Wesley Zheng and his team at POSH is solving that with POSH Flex. Our approach: Start with what’s at stake. Every AI breakthrough that could advance medicine, climate solutions, and scientific discovery is constrained by power availability. Then show the solution: POSH isn’t just selling generators - they’re building the infrastructure that removes the bottleneck. We brought that mission to life through strategic storytelling and visualization.

CLIENT

POSH

CREATIVE DIRECTION & SCRIPT

Alan Pun

EDITING

Alan Pun & Nik Pillay

ANIMATION

Vien Pham Ba, Bruno Luna, Ali Mehraabi, Alan Pun

DIRECTOR OF PHOTOGRAPHY

Matt Clarke