
POSH
YC W22

Strategy
AI is creating unprecedented electricity demand that the grid can’t meet - creating a bottleneck holding back the next wave of human advancement. We told the story of how Wesley Zheng and his team at POSH is solving that with POSH Flex. Our approach: Start with what’s at stake. Every AI breakthrough that could advance medicine, climate solutions, and scientific discovery is constrained by power availability. Then show the solution: POSH isn’t just selling generators - they’re building the infrastructure that removes the bottleneck. We brought that mission to life through strategic storytelling and visualization.
Strategy
AI is creating unprecedented electricity demand that the grid can’t meet - creating a bottleneck holding back the next wave of human advancement. We told the story of how Wesley Zheng and his team at POSH is solving that with POSH Flex. Our approach: Start with what’s at stake. Every AI breakthrough that could advance medicine, climate solutions, and scientific discovery is constrained by power availability. Then show the solution: POSH isn’t just selling generators - they’re building the infrastructure that removes the bottleneck. We brought that mission to life through strategic storytelling and visualization.
CLIENT
POSH
CREATIVE DIRECTION & SCRIPT
Alan Pun
EDITING
Alan Pun & Nik Pillay
ANIMATION
Vien Pham Ba, Bruno Luna, Ali Mehraabi, Alan Pun
DIRECTOR OF PHOTOGRAPHY
Matt Clarke