WithAI
YC P26
VIEWS ACROSS PLATFORMS
50K+
VIEWS ACROSS PLATFORMS
50K+
COMMENTS
0+
COMMENTS
0+
REPOSTS
0+
REPOSTS
0+
Challenge
WithAI was building AI infrastructure for independent hedge funds and asset managers - a category where trust, security, and credibility matter as much as the technology itself. The challenge was communicating an extremely technical product in a way that felt concrete, high-stakes, and immediately relevant to smaller funds competing against firms spending billions on AI infrastructure.
Challenge
WithAI was building AI infrastructure for independent hedge funds and asset managers - a category where trust, security, and credibility matter as much as the technology itself. The challenge was communicating an extremely technical product in a way that felt concrete, high-stakes, and immediately relevant to smaller funds competing against firms spending billions on AI infrastructure.
Strategy
We structured the film around a simple tension: the world’s biggest hedge funds already have an unfair AI advantage, and smaller firms risk being left behind. Instead of positioning Multiplier as just another AI tool, the film framed it as a way for independent funds to operationalize institutional-level workflows using AI agents trained on their firm’s own data, frameworks, research, and decision-making processes. Visually, we combined cinematic founder-led storytelling with dense UI systems, workflow automation, and connected data ecosystems to make a highly abstract infrastructure product feel tangible, intelligent, and trustworthy.
Strategy
We structured the film around a simple tension: the world’s biggest hedge funds already have an unfair AI advantage, and smaller firms risk being left behind. Instead of positioning Multiplier as just another AI tool, the film framed it as a way for independent funds to operationalize institutional-level workflows using AI agents trained on their firm’s own data, frameworks, research, and decision-making processes. Visually, we combined cinematic founder-led storytelling with dense UI systems, workflow automation, and connected data ecosystems to make a highly abstract infrastructure product feel tangible, intelligent, and trustworthy.
Outcome
The launch was featured by Y Combinator and generated 100k views across platforms, 550+ reactions, 190+ comments, and nearly 50 reposts on LinkedIn. Following the launch, the WithAI team also shared that multiple VCs proactively reached out after seeing the film.
Outcome
The launch was featured by Y Combinator and generated 100k views across platforms, 550+ reactions, 190+ comments, and nearly 50 reposts on LinkedIn. Following the launch, the WithAI team also shared that multiple VCs proactively reached out after seeing the film.
CLIENT
WithAI
CREATIVE DIRECTION
Alan Pun
DESIGN
Vien Pham, Justin Yu
ANIMATION
Vien Pham, Justin Yu
COPYWRITING
Alan Pun